Selling through People

Don’t make the mistake of thinking that everyone will patronize you the moment they see your post, flyer or an Ad on social media etc

We all have different buying triggers.

Understand who your audiences are and segment them into groups or categories.

Create contents based on your audience interests.

There are people that won’t patronize you until they see testimonies or reviews of your product or service.

Try this: Use people to sell to people.

What do I mean?

Now that you have been able to get a few clients with your post, Ads or flyers.

Remember: There are still people like me who will not buy until we hear results (these set of people are always loyal customers).

Give your best to those few customers that you have, get reviews and testimonies.

And then constantly talk about the reviews on all platforms that you use, create contents around it.

Make use of Tags and Mentions on social media by motivating your clients to talk about their experience with your brand and ask them to tag or mention you.

One industry that has grasped the essence of selling to people through people is the skincare and cosmetic industry.

Be sincere; When you see a before(a lady with dangerous Acne) and an after picture (same lady with smooth and clear skin) what comes into your mind?
For me: WOW I need to have this.

Try selling to people through people.

Selling through people is totally free unless you choose to offer your clients discounts in return for the tags and mention or promote the reviews.

Note: There are clients who will naturally talk about what they use, so watch out for those clients and make sure you give them the best service.

Selling through people is very effective and cheap to adopt.